OCD Brand Launch
We launched the OCD brand at the end of 2019 with a targeted social media campaign and product exploration site which allowed users to order free samples.
With logo and packaging already developed, we went deep into OCDs tone of voice. By pairing a light hearted tone with an easy going personality, we made OCD relatable from the first interaction and recognisable across the web.
Product renders and motion graphics were at the core of a social media campaign that gained 600+ followers.
We developed a bespoke website, which allowed Phresh's customers to explore the Phresh product line, find their nearest stockists and calculate which fan and filter combination was right for them. The site also allowed Phresh's partners to access product brochures and other marketing material, as well as get in touch with the appropriate supplier for their area.